Every April, NFL general managers make decisions that define the next decade of their franchise. The great ones ignore the noise, trust their own board, and make picks the room doesn't understand until three years later. Financial planning works exactly the same way.
Every April, NFL general managers make decisions that define the next decade of their franchise. The great ones ignore the noise, trust their own board, and make picks the room does not understand until three years later when they are hoisting a trophy.
Most GMs follow the consensus. They take the pick everyone is talking about because everyone is talking about it. Those GMs are currently doing radio interviews explaining what went wrong.
Financial planning works exactly the same way. This is my board. Ten picks. Every one gets a position on the field.
One more thing before we start. Retirement Planning is already in the green room. He has been there since six this morning. Custom suit. Hair is perfect. Told the security guard, the production assistant, and a guy who was just looking for the bathroom that he is the number one overall pick. We will get to him.
The pick is in and nobody knows how to react. This pick never gets made. It should always get made. Before a single number gets touched, we need to know who this person actually is when it comes to money. The whole offensive system gets built around the quarterback. You cannot build it around a spreadsheet. Most advisors call this a discovery call. We call it the combine. The room will come around.
Dead silent. Not a single person stood up. The center snaps the ball on every single play and never once appears on a highlight reel. Tax planning is exactly that. Nobody frames the tax strategy and puts it above the fireplace. But without it the quarterback is on the ground before he reads the defense. Unglamorous. Irreplaceable.
Mild applause. Most teams never use the tight end right. Most people never use philanthropic strategy right either, which is a shame because it is one of the best tax tools in existence. The choice is not between giving and keeping. It is between giving to causes you chose or giving to the IRS. Nobody has ever cried happy tears handing a check to the IRS.
Good pick. Necessary pick. The kind of pick that wins championships and never gets mentioned at the parade. The left tackle protects the blind side. The hit that ends a season almost always comes from the direction nobody was watching. For business owners, the exit is the biggest financial event of their lives and somehow always the least prepared for.
Nobody celebrates this pick. But the families who needed this position and did not have it do not forget it. Invisible when it works. Impossible to ignore when it does not.
The most procrastinated pick in draft history. Every single year this player sits there and every single year teams convince themselves they will get to him in the next round. There is no next round. Estate planning is one of the only things in this entire plan that cannot be fixed after the fact. Either it is there or it is not, and the moment that question becomes urgent is a terrible moment to find out the answer. The fullback is available. He has been available. He is tired of waiting.
Dave Ramsey is somewhere doing a victory lap right now just from the mention of it. For the right person at the right time, debt is a tool. That is the whole point. The conversation is more nuanced than the bumper sticker.
And the crowd absolutely loses it. Investment management at eight. The phones are ringing. Wide receivers get the commercials, the endorsements, the magazine covers, and every highlight reel ever produced. A great wide receiver with no quarterback, no line, and no scheme is just a very fast, very expensive person standing in a field. The financial services industry built an entire empire on the belief that this is pick one. That empire would prefer this list not exist.
Special teams can flip field position in ways conventional offense and defense cannot. So can alternatives — private equity, real estate, private credit. Genuinely powerful when the rest of the roster is already in place. Genuinely good at making expensive sophisticated-sounding mistakes when it is not. This is a pick for teams that are already built. Not a shortcut for teams that are not.
Let us go to the green room. Retirement Planning has been sitting there for four hours. The suit is still perfect but the energy has shifted. He has watched nine picks go by. His agent has made so many phone calls the phone is at eleven percent.
Here is the thing. When retirement becomes the entire point of the plan, people spend decades optimizing for a single day and arrive there having never figured out what the life after that day was supposed to look like. That is not a retirement plan. That is a very expensive countdown clock.
The wedding is not the marriage. Retirement is not the life.
Retirement Planning will have a long career. Good special teams guys always do. Just not at number one. Never at number one. He can keep the suit.
Intentional LLC is a registered investment adviser with the U.S. Securities and Exchange Commission (SEC). This content is for informational and educational purposes only. Nothing contained in this post constitutes personalized financial, investment, tax, or legal advice.
James Roberts is the founder of Intentional LLC, a private wealth advisory firm in Fort Mill, SC, serving high-net-worth individuals and families locally and nationally.
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