The question that changed everything.
Three experiences changed how Intentional's founder, James Roberts, thought about life and wealth.
His brother's cancer diagnosis in 2012. A near-fatal car accident in 2016. And in 2017, the birth of his son Hudson, who has an extraordinarily rare genetic condition.
Each brought a different perspective on time, uncertainty, and what really matters. Together, they raised a question that years in financial services hadn't answered.
What is wealth actually for?
That question became the foundation for Intentional. A firm built on the belief that financial planning should begin with understanding the person behind the wealth, not just the numbers.
Because the purpose of wealth isn't simply to accumulate more. It's what that wealth makes possible.
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