Wealth Identity Our Team Perspectives Schedule a Call Get Started
Private Wealth Advisory  ·  Fort Mill, SC  ·  Serving Clients Nationally

Most financial plans fail.
Not because the math is wrong.
Because you were never in them.

Before strategies, allocations, or recommendations, we start with the most important question your advisor has never asked you. Who are you with money? Serving high-net-worth individuals and families in Fort Mill, Charlotte, and nationally.

193 Data points analyzed
6 Dimensions of wealth decision-making
30 min To complete the assessment
No cost To begin
Scroll
The assumption nobody questions

Every financial plan assumes you already know what you want your wealth to do. That assumption is wrong.

Most people know their net worth. They don't know why they hold cash when they should invest. Why they give wealth away before they've secured themselves. Why decisions made under pressure contradict everything they said they wanted.

"Why do I keep avoiding the estate conversation?"

Fear of confronting mortality, or fear of how your family will react. The Wealth Identity tells us which — and how to approach it.

"I sold the business. Why doesn't it feel like I thought it would?"

Identity and wealth were fused. The Wealth Identity surfaces this before — and after — a liquidity event.

"Why do I second-guess every decision, even with a plan?"

Your decision-making sequence — think, feel, or act first — shapes how you receive recommendations. Most advisors never know yours.

"The plan looks good on paper. So why can't I follow it?"

The plan was built for a version of you that doesn't match how you actually behave. That's not a strategy problem. It's an identity problem.

"When financial plans fail, it's not because the math is wrong. They fail because they were built on assumptions that were never examined."

— The Intentional Way
The Wealth Identity Assessment

Not a risk score. Not a personality test. The most complete picture of how you make decisions that most people have ever seen of themselves.

Built on the iEQ9 — one of the most sophisticated Enneagram-based psychometric tools used in executive coaching worldwide. We applied it to something most coaches never consider: how the way you're wired shapes every financial decision you make.

193
Data points analyzed
6
Dimensions of wealth decision-making
30
Minutes to complete
01
What motivates you
The difference between conditioned goals and real ones — and which one is running the show with your money.
02
What scares you
The deeper fears that shape how you act when complexity increases or the stakes get real.
03
How you process decisions
Think, feel, or act first — and in what sequence. This single insight changes every recommendation we make.
04
Your blind spots
The patterns that create friction across all decisions — financial, business, and personal.
05
Your wealth values
What money is actually supposed to do for your life. Security. Freedom. Legacy. Impact. The real answer, not the conditioned one.
06
Your tradeoff tolerance
Which tradeoffs you will genuinely make — and which ones you won't. Most plans fail here first.
"

I've never meaningfully impacted a client by increasing their balance sheet. I have absolutely impacted clients meaningfully by providing them with clarity and understanding of their ultimate legacy they are connected to at their core. That's what brings me back.

James Roberts Founder, Intentional LLC

Simple to experience. Profound in what it changes.

1
The conversation

No pitch. No agenda. A candid discussion about where you are, what you're navigating, and whether we're the right fit for each other.

2
The assessment

Completed online. 30 minutes. 193 data points. The most complete picture of your decision-making you've ever seen.

3
The debrief

Reviewed with a certified Enneagram coach. You understand yourself before we ever discuss strategies. That changes everything.

Start with a conversation The assessment is completed after your introductory call. No cost to begin.
"

I've never meaningfully impacted a client by increasing their balance sheet. I have absolutely impacted clients meaningfully by providing them with clarity and understanding of their ultimate legacy they are connected to at their core. That's what brings me back.

James Roberts Founder, Intentional LLC, Private Wealth Adviser in Fort Mill, SC
James Roberts with his son Hudson
Why Intentional exists

The question that changed everything.

In 2014, James Roberts faced three events in three years that no financial plan had prepared him for. His brother's cancer diagnosis. A car accident he shouldn't have walked away from. The birth of his son Hudson — only the 46th documented case in the world with his rare genetic syndrome.

Those years forced a harder question. What is wealth actually for?

The answer wasn't in a portfolio or a plan. It was in understanding how he was wired. Once that became clear, the financial decisions became simple.

That clarity is what Intentional is built to give every client — before strategies, before allocations, before anything.

Read our story
The next step

The most important financial conversation starts with you. Not your portfolio.

Not a pitch. Not a proposal. A candid discussion about where you are, what you're navigating, and whether we're the right fit for each other.

Discover your Wealth Identity → We work with a limited number of clients. Introductory calls are by appointment.