Why a DAF changes the giving conversation
Most people write checks.
High-net-worth donors can
do something far better.
Cash is one of the least efficient gifts a high-net-worth individual can make. When you write a check to a charity, you are giving after-tax dollars. You get a deduction, but you have already paid capital gains on any assets you sold to generate the cash.
A Donor Advised Fund changes that entirely. By contributing appreciated securities directly to a DAF rather than selling them and donating the proceeds, you avoid the capital gains tax on the appreciation and take a deduction at full fair market value. The charity receives more. The IRS receives less. And you have the flexibility to decide exactly where the money goes over time.
For a business owner approaching a liquidity event, this matters even more. Funding a DAF before the transaction closes allows you to take a deduction against the income generated by the sale. You get the tax benefit now. You decide which causes to support after the financial and emotional intensity of the transaction has settled.
"The DAF separates two decisions that most donors conflate: when to give and where to give. Separating them produces better outcomes on both dimensions."
James Roberts, Founder, Intentional LLC
What most DAF conversations miss
The mechanics of a DAF are straightforward. The harder conversation is what the giving is actually for. A DAF funded out of obligation, or purely for tax purposes, will sit largely unused. A DAF funded because a client has found something they genuinely care about becomes one of the most meaningful parts of their financial life.
The Wealth Identity Assessment often surfaces a great deal about how a person relates to generosity. Some clients need permission to prioritize themselves before they give. Some have been giving compulsively and need help building a framework that makes their giving more intentional. Understanding those patterns changes the conversation about how to structure a DAF and how to think about deploying it over time.